ShiftbyDesign
Mentoring Β· Training Β· Tailor-made growth

Making change tangible.

I help SMEs, start-ups and sales teams sell better β€” not with tricks or scripts, but with authentic communication and a system that keeps working. From strategy to execution, across diverse sectors.

Growth is not an accident. It's by design.

20+
Years in commercial & sales leadership
Multi
Sector experience across industries
1:1
Hands-on, in-the-room guidance

Who it's for

Recognise yourself here? Then we should talk.

Start-ups

Your product is ready, but selling still feels awkward or unstructured. Together we build your first real sales engine β€” one that fits who you are.

SMEs

Growth has stalled and opportunities leak away. I expose where things break down and build the strategy, systems and habits that actually convert.

Sales teams

Your team wants to sell more authentically and effectively, without pushy scripts. I train and coach them until the new approach becomes second nature.

What I offer

From sales strategy to execution β€” built to activate, optimise and create lasting results.

Mentoring

One-on-one guidance for leaders and commercial talent. I help your people grow with clarity, confidence and a clear sense of direction.

Training

Practical, hands-on training that builds real selling skills β€” authentic communication and storytelling that resonates, not scripts.

Tailor-made trajectories

Custom growth programmes designed around your business β€” from sales strategy to execution β€” built to activate, optimise and sustain results.

What I believe

Clients are allergic to the hard sell.

Authenticity and a genuine fit win over scripts, every time. That's why I help teams design how they sell β€” shaping conscious communication and storytelling in every client conversation.

Selling isn't about pushing harder. It's about connecting better β€” and that can be designed, trained and repeated.

"We don't just design improvements β€” we design lasting impact."

Across diverse sectors, from sales to strategy, delivering sustainable growth and measurable results.

The Shift method

No fluffy theory. A clear, three-step path from stuck to growing.

01

Diagnose

I pinpoint exactly where growth stalls and where opportunities leak out of your commercial engine.

02

Design

Together we shape a deliberate, repeatable approach built around your people, market and goals.

03

Shift

I coach hands-on and drive execution until the new way of working becomes second nature.

Mission

To make change tangible. By connecting form, words and strategy, I create growth journeys that don't work by accident β€” they bring intentional, measurable results.

Vision

I believe exceptional growth is never a coincidence β€” it's the result of a deliberate plan. I envision a future where learning and development aren't recreational extras, but proactive, integral parts of business strategy.

About ShiftbyDesign

Great growth isn't luck β€” it's designed. With 20 years of commercial and sales leadership across hospitality, corporate travel, logistics and B2B services, I know exactly where opportunities slip away and how to build the habits, strategy and systems that convert them.

I don't hand you a report and disappear. I get in the room, mentor your people on live opportunities, and leave behind a way of working that keeps performing long after the programme ends. From strategy to execution β€” tailored to your business.

Growth is not an accident. It's by design.

What you can expect
  • Direct, no-nonsense mentoring
  • Practical tools your team actually uses
  • Measurable, lasting impact β€” not a one-off
  • Flexible, tailor-made commitment

Let's create something amazing together

Tell me where you want to grow, and I'll show you where the real opportunities are. No strings β€” just a straight conversation.